In 2015, Google and Facebook Inc. were discovered to have the greatest proportion of the US digital advertising industry.
According to the Interactive Advertising Bureau's annual report, online advertising revenue in the United States reached a new high of $59.6 billion in 2015, up 20% from 2014.
Furthermore, Google and Facebook reported that digital marketing produced 64% of their revenue.
This is proof that digital marketing is profitable, as well as proof that it is a huge success.
Three Key factors for successful digital marketing
The rise of various B2B portals and the trend toward online buying demonstrate the growth and flourish of doing business through digital marketing.
We've also seen offers from online retailers marketed in many different media, capturing the attention of customers.
When it comes to digital marketing, it's crucial to understand some of the fundamental components of a successful strategy.
Understand the customer
One must have a good understanding of his digital audiences' demographic and psychographic characteristics.
Customers' age, gender, occupation, and income will all play a significant part in their decision to purchase a product.
Consider a luxury product targeted for a lower-income demographic.
There, the entire procedure is a complete waste of time.
As a result, it is critical to have complete understanding of the customer before approaching them.
Flawless Communication
Communicate your message clearly.
It has to entice him to buy the product.
Uncertainty in communicating the message will result in a failure!
Choosing appropriate media
There are numerous digital media to choose from, and one must carefully select his marketing medium.
The right media must be chosen based on his target demographic and the type of the product.
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